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Sales is not merely an innate talent; rather, it is a learnable methodology and a set of skills that can be mastered. In an increasingly competitive business environment, possessing effective sales skills has become a true competitive advantage for any graduate aspiring to enter the financial or private sector. This program offers students and graduates a comprehensive framework that covers the entire sales journey from A to Z, equipping them with the tools and techniques needed to excel as successful sales professionals. The program begins on Day One by establishing a clear understanding of the difference between marketing and sales, as well as the key factors influencing sales success. It introduces participants to the traits and responsibilities of a successful sales professional and the ten steps of a professional sales process. It then dives into the psychology of selling to understand why people buy and how to deal with different personality types. This is followed by hands-on training in effective sales techniques, from customer engagement and breaking the ice, to handling objections, closing deals, and following up with clients. Day Two further strengthens the learning experience with intensive training in persuasion and negotiation skills within a sales context, including persuasion triggers, stages of influence, and negotiation styles. The program also covers customer loyalty, how to identify different customer types, how to deal with difficult personalities, resolve their issues, and turn complaints into opportunities to strengthen loyalty.
Banking
Capital Market
Insurance
Financing
الوساطة في عقد الصفقات
العمليات الخاصة بوثائق التأمين +5
الوساطة في عقد الصفقات
العمليات الخاصة بوثائق التأمين
المبيعات والتوزيع / الوسطاء
المبيعات والتوزيع / الوسطاء
عمليات إعادة التأمين
العمليات التمويلية
العمليات البنكية
Sales and Marketing
Not Exist
Lecture
Case Studies +3
Lecture
Case Studies
Brainstroming
Dialogue Teams
Exercises and assignments
Pre Assessment
Post Assessment
Students and Graduates
Students and Graduates
This provides you with the opportunity to select the available times that suit you best for participation in our program. These times represent slots during which we are ready to welcome you and provide assistance and guidance.
Self Learning
Module 1: Sales Concept and Successful Salesperson Qualities
Module 2: Psychology of Selling and Building a Success Strategy
Module 3: Effective Selling Techniques)
Module 4: Persuasion and Negotiation Skills in Sales
Module 5: Customer Loyalty and Dealing with Customer Types
Define the concept of sales and its difference from marketing, identify the qualities of a successful salesperson and the factors affecting the sales process, and describe the ten steps of the professional sales process.
Apply the principles of sales psychology to understand buying decision motivators, distinguish between different personality styles and how to handle each one, and develop a personal sales success strategy.
Use effective selling techniques including the reception approach and deadlock-breaking, apply a structured objection-handling plan, and use sales closing methods and customer follow-up strategies.
Apply persuasion skills, stages, and motivators in a sales context, and use negotiation styles and the BATNA principle to successfully close deals without damaging the customer relationship.
Identify different customer types and the appropriate approach for each, and apply loyalty-building strategies, customer problem resolution, and service recovery techniques to turn complaints into opportunities.