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(4.0/ 5) 5 Reviews
This program enables the identification of what is a key account and how to provide superior services that match the key account needs, Define the client's business environment and different needs,Apply consultative selling and account based marketing (ABM), Describe the requirement of the KAM from other functions as well as the KAM's duties.
(4.0/ 5)
5 Learner Rating
This program enables the identification of what is a key account and how to provide superior services that match the key account needs, Define the client's business environment and different needs,Apply consultative selling and account based marketing (ABM), Describe the requirement of the KAM from other functions as well as the KAM's duties.
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Key account managers, Cor...
Key account managers, Corporate sales managers, Marketing staff, Corporate underwriting team, Any person looking to build his/her knowledge in key account management and handling large accounts
This provides you with the opportunity to select the available times that suit you best for participation in our program. These times represent slots during which we are ready to welcome you and provide assistance and guidance.
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Upon successful completion of this course, participants will be able to:- Identify new key accounts (profitability, growth, business mix v. underwriting policy, prospective business, soft factors)- Distinguish key accounts from large accounts- Define the client's business environment and different needs- Apply consultative selling and account based marketing (ABM)- Establish a system of single point of contact across the company through the KAM- Describe the requirement of the KAM from other functions as well as the KAM's duties.
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