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News23 June, 2025
The Financial Academy Wins the “Best Emerging Customer Experience Program in MENA 2025” Award
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23 June, 2025
The Financial Academy has been awarded the “Best Emerging Customer Experience Program in the Middle East and North Africa for 2025”, presented by Verve Management, in recognition of its outstanding efforts in enhancing customer service.
On Monday, June 16, 2025, the Academy received this prestigious recognition as a result of a comprehensive transformation in its customer service approach. The shift involved moving from a traditional model based on fragmented systems and channels to a unified customer interaction management system. This included centralized ticket tracking, activation of key performance indicators (KPIs), and the integration of supportive tools across all channels—such as customer satisfaction surveys and continuous analysis of results to improve service quality.
Verve Management, headquartered in Dubai, is a leading organization specializing in events and awards focused on customer experience, digital transformation, and innovation in the MENA region.
The Financial Academy is an independent legal and administrative entity affiliated with the Chairman of the Capital Market Authority. Its mission is to develop and qualify human capital in the financial sector by enhancing the knowledge, skills, capabilities, and culture of its professionals—including executive leaders and board members—across all financial institutions, including banking, finance, insurance, and capital markets. The Academy also contributes to the development of best professional practices within the sector.
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